![]() Consider adding a spreadsheet-style format with the bands’ name and event venues - as well as door times, show costs, and a link where people can purchase tickets. The website’s calendar should be well-structured so it’s easy and quick to read. To gain a strong reputation for organizing awesome concerts that are safe and fun, you should have your own website. Just as bands shouldn’t live online solely on SoundCloud, your promotion company shouldn’t only have a social media presence. Work with print and digital media outlets.In this guide, you’ll learn what you’ll need to implement as part of your marketing outreach plan: You need to meet your audience where they are - on the internet - so you can sell tickets and make your event a success. The many people staying safely at home aren’t going to bars and checking out upcoming acts while waiting in line for the bathroom. While offline methods like putting up flyers and posters all over town are still worth your time, today’s concerts need to be promoted online through digital materials. You may have known how to promote a concert in years past, but both the demand and supply have changed. ![]() In a post-COVID 19 world, concert promoters may find themselves struggling not only to create safe and socially distanced events but also to market them effectively to people who love the live music experience. Suzanne Wentley Last Modified: 8 min read
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